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Get Paid to Grow Your Email List
let it be easy
You just grabbed your seat for the masterclass on daily sales without social media. Smart. Before you go, here's the shortcut: a tripwire funnel that turns brand-new subscribers into paying customers the moment they join your list. Build it in a day. It sells while you're at the soccer game.
Turn browsers into buyers now →
Meet your anti-guru
I'm Kate Kordsmeier, and I've built my whole business on small sales that compound. My income comes from SEO, email, funnels, and a stack of little offers quietly selling around the clock, without me posting a thing.
Tripwires are the engine. They turn brand-new subscribers into buyers on day one, and a $27 buyer who got a quick win is the easiest person you'll ever sell to next. That's how a tiny first sale becomes a repeat customer who climbs into my bigger offers. Without tripwires, that climb is a lot steeper.
Wake up to a sales notification for a product you forgot you made. Watch a bump offer you set up on a lazy afternoon quietly pull in a couple grand over a few months.
That's a tripwire doing its job: turning the traffic you already get into buyers, without launching, without hustle, without a single post. It's how you make your first sale faster, and how a list of subscribers becomes a list of buyers.
- Make sales before you have a big list
- Get that first sale faster than ever
- Grow a list of buyers, not just subscribers
- Build a culture of buying from day one
- Get instant feedback on what sells
- Spot your most profitable people early
The funnel you'll build, start to finish
Four little pieces, working as one machine. Here's how a single new subscriber's order grows on its own.
Free gift
Someone opts in for your freebie and lands on the thank-you page.
Tripwire
One irresistible offer, only for the next 15 minutes. Their first yes.
+ Order bump
A one-click add-on right at checkout. Most people say yes.
+ 1-click upsell
A natural next step after the first yes (with an optional downsell).
Example numbers, your prices are yours. The point: one new subscriber, three easy yeses, and a buyer who keeps ascending into your bigger offers.
Meet Flo, the Funnel Fixer
A custom AI assistant trained on my entire framework.
This isn't a watch-20-hours-of-videos course. Tell Flo what you sell and she drafts your tripwire, bump and upsell, maps your whole funnel, and walks you through the tech step by step. She does most of the heavy lifting, so you can install this system into your business in a day, not a someday.
Built to install in a day, not binge for a week
Beyond Flo, you get interactive AI tools that build the funnel with you. Tap through them.
Design your tripwire stack
Three questions. One complete funnel. Every layer of copy included, ready to paste.
A tripwire won't replace your income. That's the point.
These are small offers by design, often $7 to $47. But small is exactly why they work. Those little sales turn total strangers into buyers on day one, and the easiest person on earth to sell to is someone who's already bought from you once and gotten a quick win. Here's the climb that little first sale kicks off:
The tripwire
A stranger says their first small yes and gets a quick win.
The repeat buyer
They trust you now. The second sale is easy.
Your signature offer
They're ready for the thing you really want to sell.
Your highest-ticket
A buyer for life who keeps ascending.
(And yes, if you run ads, those small sales quietly cover the cost of the lead. Nice bonus, not the main event. Example numbers.)
What's inside the Toolkit
Refreshed for 2026 with AI built in. Tap any lesson to peek inside.
1
The Tripwire Workflow
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2
Choosing Your Offers
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3
Pricing, Discounts + Urgency
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4
Map + Audit Your Funnel
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5
AI Prompts to Get Unstuck New · 2026
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6
The Kartra Tech Build
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7
ConvertBox + 6 Places Your Tripwire Can Live
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8
The Metrics That Matter
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Customizable Kartra Funnel Templates
On Kartra? Import the entire funnel into your account with one click and skip the from-scratch build entirely.
The VIP Soul Circle Community
A private Slack room of kindred entrepreneurs (the good parts of a Facebook group, away from the scroll), yours with your purchase.
Profitable Ads Funnel Training
Tripwires make daily sales without spending a dime on ads. But when you're ready to pour fuel on the fire, this bonus shows you exactly how — the same freebie → tripwire → bump → upsell ad funnel Kate has run profitably since July 2025.
Funnel Structure
The freebie → tripwire → bump → upsell sequence that makes paid traffic profitable.
Campaign Setup
The Andromeda-era structure that works now: one campaign, one ad set, five-ish ads.
What to Track
The exact metrics that tell you whether the ad, the page, or the offer is the problem.
Pricing + Testing
The $7 → $17 price change that made the funnel immediately profitable — and what to test next.
A done-for-you Google Sheet with built-in benchmarks that auto-diagnoses whether the ad, the page, or the offer is your leak. About 5 minutes a week.
Includes a guest expert panel with Meta ads pros Kwadwo (The Art of Online Business) and Melissa Litchfield (Litchfield Media) on testing, creative, budgets, and what's actually working right now.
What happens after the Toolkit
I built my email list for a year before my first sale. After this clicked, I got my first 10 sales ever — then I started getting tripwire sales without even paying attention to my business at all. A reminder to set up systems that work for you.
I set up my tripwire with the funnel fixer bot before a speaking gig. Of the 30 people there, 6 grabbed my freebie and 3 who bought the tripwire also bought the upsell. The perfect way to test it before running ads.
I made my first sales since setting up my tripwire, upsell and downsell — after earning close to $0 all year. I haven't been this lit up about my marketing in so long, and all without social media.
I grew my email list by hundreds of subscribers in a few weeks and made my first tripwire sale. I'm no longer waiting for clarity to take action — I'm finding it through action.
A no-fluff course that really broke down the strategy of tripwires and gave me tech templates to get started even though the tech intimidated me. Everything was clear and well presented.
I joined to raise my sales with more products. The rundown on tripwires, order bumps and upsells was unbelievable. I can put these everywhere — and I'm just getting started.
“I started getting tripwire sales without even paying attention to my business at all.”Olena S. · The Room
- You already have a website and at least one way for people to join your email list
- You've got traffic coming in, and nothing greeting new subscribers but a welcome email
- You'd rather set something up once than launch on repeat
- You're starting completely from scratch with no site and no offer yet. Go watch the masterclass first, then come back for this.
Your thank-you price
- All 8 lessons, refreshed for 2026 with AI prompts
- Flo, the Funnel Fixer AI assistant
- The Stack Builder, Tech Checklist + Metrics Tracker tools
- Customizable Kartra funnel templates (one-click import)
- BONUS: Profitable Ads Funnel Training + scorecard
- The VIP Soul Circle community
- Lifetime access + all future updates
- Click the button below.
- Enter your details on the secure Kartra checkout.
- Get instant access + your templates, emailed right away.
When this timer hits zero, this page closes and sends you to the regular $197 page in the shop. New-student pricing, one time only.
Questions?
Wait — what's a tripwire?+
How fast can I actually set this up?+
Do I need to be techy?+
What if I don't have anything to sell yet?+
Is this really only available right now?+
What if it's not for me?+
Your next subscriber is about to join. Give them something to say yes to.
Build it this weekend with Flo doing the heavy lifting, then let it make social-free sales on autopilot. $37 today, only on this page.
Yes, add it for $37
THE PROBLEM
You see so many people in the mental health and personal development space making hundreds of thousands of dollars growing their digital business through content, but you're struggling to generate even a few sales online.
And here's the thing....you know your Social Work expertise as value outside of your 9-5 or your 1:1 therapy sessions but you have absolutely no idea how to turn content into consistent customers.
➜ Maybe you've taken other courses before became an avid student of YouTube University, but the pieces still aren't coming together.
➜ You're tired of seeing online coaches and "guru" win on Social Media as your skills stay buried in the four walls of your cubicle or in 1:1 sessions, when you know you could be serving on a bigger level
➜ Or maybe you've built a digital product but you're you're completely lost on what to post to get more sales and need guidance to know exactly what to do next
You already have the expertise people pay hundreds of dollars for.
But right now it only gets paid one hour at a time, on someone else's terms.
Increase your income BEYOND your hourly work.
Give you the choice of how often you worked and how much you earn.
Give you the freedom to safely leave the roles you've outgrown or are keeping you emotionally unwell and dysregulated.
Create a new income stream that wasn't capped by your caseload or your time.
This Blueprint Will Get You There:
As Social Workers and Therapists we spend so many hours serving everyone else that we barely get a second to pour into our own careers growth. And I'm not talking about CEUs...
We pour into communities, client, students, and systems that rarely pour back into us, and often, we look up and wonder what we're so financially behind, when we've invested so many years of service.
This blueprint is your opportunity to reclaim that time and to build something of your own that you control.
It's a road map to show you how to turn your expertise into a sustainable content business, providing you with more income and freedom than a traditional Social Work role ever could.
This is for you if you want to:
Walk away with an actual offer people will pay you for, not just an idea floating in your head.
Price it from all the things you never think to calculate (the emotional labor, your prep time, and the compounding value your expertise brings.
Know exactly what to post to announce your offer, so it attracts your ideal buyers with money to spend, no more giving your ideas away for free.
Stop overthinking...tweaking every little thing, and waiting until you feel "ready."
Because Here's The Part No One Says Out loud...
As Social Workers and Therapists, we shouldn't have to supplement our income...
...but we do
And most of us are tired of being told to “just do it for the impact” while quietly wondering how we’re supposed to do it for our families too.
But, what if succeeding in your career or business didn’t require you to choose? And it didn't require you to give up your entire evenings and weekends to work another shift?
What if your Social Work experience actually paid off instead of just making you more tired?
The Teach What You Know Blueprint is a repeatable marketing system specifically designed specifically for:
Social workers (BSW, MSW) — licensed or not
Therapists & counselors (LMFT, LPC, LICDC)
Case managers
School-based & clinical professionals
Anyone with an MSW, LCSW, LISW, LMSW
Whether you're employed, retired, making a career pivot or just curious
Even if you've never sold anything online in your life
Who this System Is NOT For:
❌ This blueprint wasn't built for every social worker. It was built for the social worker who are serious about integrating content Creation into their careers or business.
The ones who've decided to stop consuming content and start building an audience around what they already know.
❌ This isn't for the social worker who's perfectly happy staying inside the traditional career path. If your goal is simply to add another client, negotiate a raise, or open a private practice, without using content to earn more...this system is not for you.
NOW THAT YOU KNOW YOU'RE IN THE RIGHT PLACE...
THERE'S A REAL REASON YOUR EXPERTISE ISN'T PAYING YOU MORE
The problem is most courses are built for content creators and not for professionals with proven skills with limited time to implement.
No one has given you an end-to-end system that is proven to scale your expertise using a model that doesn't rely on more of your time.
This is a complete system you can implement within days to start getting sales from your content even if you've never sold anything online before.
I WANT THE SYSTEMCan you really earn more money from your content? Let's look at the numbers.
This is what a few months of digital products, one focused niche, and one system made me.
No becoming an influencer, no complex tech, and no paying for another degree or certification.
If you're ready to use your voice and expertise to create meaningful change in the communities you're best positioned to serve, this is for you.
If you want to skip the learning curve, focus on what works, and own your unique ability to teach and lead,
Just click the button below to get instant access.
What Other Social Workers Say:
What's Inside the Blueprint? 👀
My complete step-by-step system for turning your Social Work expertise into online income
➜ WEEK 1: Extract Your Expertise
Stop saying "I don't know what I'd teach."
Inside this week you'll uncover:
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Your intellectual property
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Your Signature story
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Client transformations
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Repeatable frameworks
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Credibility assets
Outcome: A complete content strategy you can repeated over and over to grow and monetize using your expertise
➜ WEEK 2: Position Yourself
You'll define:
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One audience
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One problem
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One transformation
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Your I Help statement
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Your messaging
Outcome: People know what you do and how you help them before they ever buy your workshop, consulting offer or digital product, so you can instantly communicate the authority and trust that drives sales.
➜ WEEK 3: Package Your Knowledge
We'll build your first scalable offer.
Whether that's:
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Workshop
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Digital product
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Consulting service
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Training
Outcome: An authority based offer ready to sell. You'll leave with pricing and deliverables 100% mapped out.
➜ WEEK 4: Build Your Authority Engine
Learn how to create content that positions you as the expert.
You'll develop:
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Content pillars
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Story strategy
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Educational framework
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Visibility plan
Outcome: A plug-and-play breakdown of the exact funnel you can use day one, to get your digital product in front of the right buyers with money to spend.
➜ WEEK 5: Learn How to Sell Ethically
You'll build:
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Call-to-actions
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Sales messaging
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Offer positioning
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Lead generation systems
Outcome: Proven sales strategies written for helping professionals who'd rather do anything than feel salesy. So the one thing that stops most other social workers and therapists from ever selling online, won't stop you!
➜ WEEK 6: Launch & Get Paid
It's time to stop planning and start executing.
You'll:
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Soft launch your offer
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Get feedback
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Refine your messaging
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Create your next 30-day growth plan
Outcome: Your first creator business foundation. A complete breakdown on how to build and automate your content creation business so it runs without you, because the whole point is more life, not more work.
THIS PROGRAM IS PERFECT FOR YOU IF...
✓ You're a social worker or therapist.
✓ You're tired of relying exclusively on one-on-one work.
✓ You want to create workshops, digital products, consulting, or educational content.
✓ You know you have expertise but don't know how to monetize it online.
✓ You want a practical roadmap instead of more inspiration and chat GPT overwhelm.
BONUSES:
🎁 Bonus 1: The Teach What You Know AI Prompt Library
Train your GPT to generate relevant ideas, outlines, offers, and messaging faster. No more AI slop.
🎁 Bonus 2: Content to Client Framework
The exact system for turning educational content into buyers.
🎁 Bonus 3: One Before Many Offer Validation Toolkit
You'll validate your idea before spending months building it.
🎁 Bonus — The 30-Day Content-to-Cash Calendar
The blank-content-calendar problem... solved! A done-for-you 30-day implementation plan designed specifically for Therapists and Social Workers — reels, carousels prompts, and hooks, with every post mapped back to your niche and your offer. The day your offer is built, you already know exactly what to post to start pulling in buyers. Not a list of ideas to sort through... a plug-in plan you start posting this week.
Regular price $997
Today's Price $597
SEE WHAT'S INSIDE!
I'm teach you the marketing fundamentals that you never learned in graduate school! and I'll show you how to use AI (in a way that is useful, not overwhelming) so you can start making sales quickly without the guesswork.
Hi, I'm Manicka 👋🏾
After seeing 25+ clients a week in my private practice I realized my time and my overall well-being couldn’t hinge on trading hours for dollars forever.
So, in 2023, I went all in, focusing on scaling my expertise online. I built content that truly resonated with my audience and set up passive systems that work even when I'm not in the room. It wasn’t overnight, but by leveraging what I already knew, I turned my knowledge into scalable offers.
And now, I help other social workers and therapists do the same, so they can stop feeling stuck in 1:1 work and start building their own one-to-many futures.
I've had a lot of trial and error, invested in over $15K into coaches, mentors and online tools that taught me sales psychology and how to actually make sales online.
But you don't have to take the long route or invest thousands into online coaches like I did.
Now you can copy the exact system I've used to make thousands of dollars in online sales.
❌ No wondering if people will buy it
❌ No convincing people to want what you have...in fact they'll be asking YOU if you have something they can buy!
❌ No agonizing over pricing
❌ No useless and generic sounding AI slop that waters down your expertise
🔒 My “Actually Use It” Guarantee
If you put our entire system to work and it doesn't help you get your offer out of your head and in front of buyers, email me within 30 days, show me you used it, and I'll refund every penny. The only way to lose here is to let it sit in a folder.
Questions You're Probably Asking
Do I need another certification or credential to do this?
Is this even allowed — or ethical — for a licensed clinician?
How much time does this take? I'm already stretched thin.
Do I have to teach people the same thing you do for this to work for me?
What if I don't have an audience or a following?
Will I need complicated or expensive software? I'm not techy.
As a responsible Social Work Content Creator, I can't guarantee results. No one can. What I can do is lay the entire puzzle out on the table for you, but it's up to you to put the pieces together by implementing what I teach.
Results are not guaranteed.
